In 2007, Martha launched a fashion concept for the young, active and trendsetting woman. She first started with knitwear and accessories, which incorporated a touch of vintage Swarovski crystal glamour.
After a successful launch, Martha began custom making unique pieces upon request until her work evolved into a full clothing line, offering everything from high-end everyday clothing to evening wear, as well as beachwear, and accessories. And so, the Martha Fadel brand came to life.
In 2014, the iconic comedy & fashion legend, Joan Rivers chose Martha Fadel's gold sequined blazer to complete her attire on a Fashion Police episode. Also in that year, Martha Fadel participated in the New York Fashion Week.